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    Rated 3. Last updated June 23, Third Wave Water Coupon Codes 2. Spindrift Promo Codes Lucky Iron Fish Promo Code 2. Trusii Coupon Codes 4. LaCroix is "effectively in a free fall" amid declining sales and rising competition, according to a new research note from Guggenheim Securities. A lawsuit last year alleged that LaCroix contains artificial ingredients, contrary to the company's "all-natural" marketing claims. LaCroix has denied the claims in the suit.

    Read more: 'Please stand with us': LaCroix slams 'misleading' lawsuit that links the sparkling water to insecticides. Following the lawsuit, sales of the seltzer, which had enjoyed years of explosive growth , suddenly dropped off a cliff, according to Nielsen data cited by Grandet. In the past 12 weeks, LaCroix sales have declined 9.


    LaCroix is "unlikely to rebound" as some customers have discovered that "LaCroix doesn't have much that distinguishes it from the competition in terms of intellectual property or added value," Grandet wrote. LaCroix's parent company, National Beverage Corp. Read more: CEO of LaCroix maker blames 'injustice' for plummeting sales and promises that customers will remain loyal to the 'LaLa feeling' the drink provides.

    While the lawsuit appeared to kick off LaCroix's downturn, several other factors are hindering its recovery, Grandet wrote. LaCroix is facing growing competition from PepsiCo, Nestle, and Coca-Cola, as well as from private-label seltzers that tend to have an edge over LaCroix on pricing, he said.

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